Facebook acquired CRM startup Kustomer and announced this on its official website. Kustomer specializes in building chatbots and other platforms for business with customers.

According to Facebook, nearly 175 million people use WhatsApp to connect with companies. The integration of Kustomer tools into the messenger will improve the communication of business with customers in WhatsApp and Messenger.

“Kustomer is an omnichannel CRM platform that brings together conversations with customers across multiple channels in a single screen. This helps businesses automate repetitive tasks so that their agents can minimize time and improve the quality of customer interactions, ”explained the representatives of the social network.

Financial terms of the deal were not disclosed, but according to sources from The Wall Street Journal, the startup is valued at $ 1 billion. Last year, Kustomer was valued at $ 710 million during a private round of funding, writes PitchBook.

The startup was founded in 2015 by Brad Birnbaum and Jeremy Suriel and is headquartered in New York. Coatue, Tiger Global Management, Battery Ventures and Cisco Investments have invested in Kustomer, according to TechCrunch. Among the clients of the service are such companies as Ring, Glovo, Glossier, Sweetgreen and Rent the Runway.